A new campaign video released this week highlights one of California’s most polarizing cultural flashpoints: the participation of transgender boys (biological females identifying as male) and transgender girls (biological males identifying as female) in girls’ athletic divisions.

The ad, which features imagery and messaging about fairness in youth sports, arrives as Attorney General Rob Bonta faces criticism for supporting some of the nation’s most expansive transgender-inclusion rules. Statewide polling simultaneously shows deep voter concern regarding how California has addressed gender-identity policies in schools.

California voters have been divided on gender-identity issues for years, with sports participation remaining a consistently controversial area. The new ad leans into this tension, suggesting that state leadership has overlooked parents’ concerns while advancing policies that many believe compromise fairness and safety in girls’ athletics.

Recent statewide polling indicates a clear trend: California voters, including Democrats, are uneasy with allowing transgender girls (biological males) to compete in girls’ sports. These numbers reflect a broader statewide pattern where voters, even in a progressive state, consistently express concern about fairness, competitive balance, and safety in girls’ sports. Latino voters, a critical California voting bloc, show strong opposition to transgender participation in girls’ sports. This demographic trend is increasingly relevant in statewide races, often influencing close contests.

Attorney General Rob Bonta has consistently aligned with California’s progressive wing on gender-identity issues. His record includes opposition to bans on transgender athletes competing based on their gender identity and backing policies that expand transgender students’ access to facilities and sports teams aligning with their gender identity.

These positions have garnered praise from LGBTQ+ advocacy groups. However, they have also drawn criticism from parents’ organizations, women’s sports advocates, and public-safety groups, who argue the policies lack transparency and fairness. Bonta’s critics frequently describe his agenda as one of the most liberal in the country, pointing to several policy areas, including those concerning parental rights.

These positions have become central talking points for challengers who contend Bonta’s approach is out of step with public sentiment on both crime and parental rights. Official California DOJ data indicates that California’s crime trends during Bonta’s tenure have been mixed. Critics argue Bonta has not done enough to address repeat offenders or organized theft rings, while supporters counter that national crime trends and pandemic disruptions complicate the picture.